Information about Telia Finland Oyj's customer communications and marketing to consumers

Customer communications

To maintain the customer relationship, we will communicate to you matters closely related to the products or services that you have ordered from us. Examples of this communication include announcements regarding changes to prices or service content and well as messages related to the provision or functionality of a service or product. Customer messages may be sent electronically or by mail. They do not contain marketing.

Marketing messages and calls

In addition to these customer messages, we may send messages containing marketing, either electronically or by mail. Marketing messages provide you with a more extensive view of the products, services and benefits from Telia companies (hereinafter also referred to as “Telia”) and Telia’s partners. 

Telia customer benefits are primarily communicated via electronic channels. 

Electronic direct marketing may be sent if you have consented to that (marketing consent). Without a marketing consent, you may only receive messages pertaining to services you have already obtained. If you forbid electronic marketing, we will not send you any electronic messages containing marketing. You may set an electronic marketing ban in self-service or via our customer care. 

Marketing permissions apply to all Telia group companies and to all of your products and services, such as mobile subscriptions, Internet connections, TV services and other value-added services, and to the services of our partners. 

You can receive notifications of customer benefits and offers in Minun Telia application if you have enabled notifications in the application settings. You can also turn off notifications in the application settings.

We may send you direct marketing messages by mail without a specific permission. If you want to forbid direct marketing by mail, you can activate a direct marketing ban in self-service or via our customer care. 

We may also call you to inform you about benefits and offers. If you want to forbid marketing calls, you can activate a direct marketing ban in self-service or via our customer care. We may also call you to inform you about our offers if you have left us a call request regarding that.

Newsletters on various topics

Telia has newsletters on various topics that you may subscribe to according to your preference. To subscribe, use the form at (in Finnish). When you subscribe to a newsletter on a specific topic, we can offer you current information on this particular topic.

Subscribing to our newsletters is an excellent way of learning about Telia’s benefits even if you currently were not a Telia customer. Any newsletter you subscribe to using the form can be cancelled with the link contained in each newsletter.  If you are a Telia customer but have not provided consent to electronic marketing, subscribing to a newsletter will also activate the permission for electronic marketing, and you will receive more comprehensive information by e-mail and/or text message on various services. Our customers can manage their marketing permissions after logging in at (in Finnish). 

By joining our newsletter mailing list, you will receive communication from Telia companies or Telia’s partners with information on the best benefits, services or events. 

Targeting of marketing messages

We want to ensure that you feel the communication you receive from us is relevant. To this end, we may collect information from our customers regarding their areas of interest.

We can also target marketing messages we send you by means of your customer data. When you are our customer, use our services or visit our website, we get information on you that enables us to better offer you topical and relevant offers and messages to meet your needs. If you do not wish for us to tailor the messages to better suit you, you can forbid the personalisation of marketing messages in self-service or via our customer care. 

If you wish, you can also give your consent to targeting marketing messages on the basis of traffic and location data generated in connection with your use of our products and services.

Traffic data include data on calls and text messages; data on the parties engaged in the communication, the date, time and duration of the connection, the IP address and location data of the subscription and data on the terminal device. Traffic data enable us to give you a tip on a subscription better suited to your needs or on new accessories for your terminal device.

Location data, in turn, indicate the geographic location of your subscription or terminal device, and are used to offer value-added services such as map, navigation or locally targeted advertising services. The accuracy of location data depends on factors such as the features of the value-added service offered and, with regard to mobile phones, the number of base stations in the area in question. Location data are used, for example, when you order information on the location the nearest pharmacy or restaurant to be sent to your phone. Similarly, you may also receive a locally targeted advertisement based on the fact that you are currently in the area in question. 

Customer surveys and research

We want to develop our operations, listening to our customers. To this end, we survey our customers’ opinions on a variety of topics ranging from service development to the performance of customer service or, for example, the most wanted customer benefits. If, however, you do not wish for us to contact you regarding these surveys, you can forbid it by activating a direct marketing ban in self-service or via our customer care. In this case, we will not contact you for research purposes through any channel (e-mail, text message, calls).

Targeted and personalized advertising in social media services

We can also target and personalise advertising interesting to you in social media channels based, for example, on the personal data we process when providing you with a service pursuant to an agreement or when you use our services. If you want to forbid targeted advertising, you can activate a direct marketing ban in self-service or via our customer care. 

In addition, information collected with cookies regarding your visits to our website may be used for targeting and personalising advertising in social media channels (for more details, click here). You can prevent advertising based on information collected with cookies by using the so-called do not track feature in your browser.

You can also manage your browser’s cookie settings on these sites:

Targeted advertising can be forbidden in each social media channel by following the channel’s instructions and data protection policy. Examples:

Data protection and management of settings

You can find more information on the processing of customer data in the Privacy Notice. Data collected on the basis of marketing permission will not be disclosed to parties outside Telia without the customer’s separate consent except where allowed or required by law. However, we may disclose to third parties such generalised statistical data that do not make it possible to identify any individuals.

You can modify your settings related to data protection and direct marketing in the self-service, i.e., the Minun Telia application or by logging in at (in Finnish). You can also make the changes by calling our customer service on 020 690 400 (mcc/lnc) or by sending a written request either via the customer care contact form or by mail to the address Telia Finland Oyj, Asiakaspalvelu, PL 0400, 65101 Vaasa. If you so wish, you can prohibit marketing completely.

Are you our business customer? You can manage the direct marketing to business customers using this form.

Lue Telia Finland Oyj:n suomenkielinen suoramarkkinoinnin seloste.

Läsa om Telia Finland Oyj’s policy om marknadsföring på svenska.